Cases

 

HTC SENSE, NORDIC CAMPAIGN

 

 

Agency: Bocca

Head of production & Technical Lead : relax, we are the good guys

Concept : I AM PELLE, relax, we are the good guys & Bocca
Creative Direction & Design: IAMPELLE
3D Development : Magoo 3D Studios
Sound Scape : Marcelo Baldin

Site : http://htcsense.se/
See video : https://vimeo.com/36822216

Description:
Every single "Sense" has their own story to tell and the exercise was for "Sense's" to have even sharper profiles than previously.

Our solution was to combine a minimalistic design integrated in 3D space - with 3D movies telling the HTC Sense stories from both user's and the product's point of view.

Awards:
Webby Award in the Consumer Electronics category 2012 
FWA site of the day

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JACK & JONES, INTERACTIVE CAMPAIGN

 

 

Head of production & Technical Lead : relax, we are the good guys

Agency : relax, we are the good guys
Creative Direction & Design : Anders Højland Mikkelsen & IAMPELLE
Video production : & Co

Site : http://jackjones.com/staysafe
See video : https://vimeo.com/41137059


Description:
The 2nd interactive campaign along the concept that men are hunted prey when wearing the brand.
Built as a combination of a TV Commercial and a micro site, the goal of the project was to adapt the TVC into something more engaging and interactive, while also adding an e-commerce element with a strong jacket focus.

 

Our solution was to create a multidimensional player that plays the chapters of the story, and effectively separating the different lifestyles of Jack & Jones, while also letting the users explore and buy the jackets as they experience the story.


Awards:
Offical Webby Honoree for best navigation/structure 2012 ,
FWA site of the day
Dope, Designlicks, Design Taxi, CommArts ...

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THE CHASE, INTERACTIVE CAMPAIGN

 

Technical Lead & Development : relax, we are the good guys

Design and usability: DDB

Agency : DDB
Client : Eniro

Site : rwatgg.dk/clientarea/krak
Case video :
http://www.creativecircle.dk/da/vindere/arbejde/cca12-4f30f49a4275b

Description:
Krak introduced a new search function to their product list and the best way to introduce it was to get the users to interact with it.
A 25 minute long interactive road movie, with the new search function as the key navigation to unlock the different movie trails, starring Casper Christensen. One of the most talked and awarded digital campaigns for years (in Denmark).

Awards:
2 Sliver Creative Circles
Danish Internet Award 2012 for media campaign of the year
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AMAZING EVERYDAY DOCUMENTARIES, SOCIAL MEDIA CAMPAIGN

 

Head of production & Technical Lead : relax, we are the good guys
Art Direction : IAMPELLE
Video production : Bacon CPH

Agency : Naked

Client : Nokia

Site : http://amazingeveryday.dk

Case video: http://vimeo.com/40144455

Description:
To launch the new Lumia 800 Windows phone from Nokia we created a concept together with Naked and Bacon Film, based upon an ambassador driven film creation idea.

100 selected Danish people made 5 man teams and were given a phone each and they were told to make 10 sec videos based on 100 keywords. These films were merged together to three movies directed by noted Danish Directors and shown in one of the big movie theaters in Copenhagen.

Awards:
Danish Internet Award 2012 for telecom campaign of the year,
1 Facebook award
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MATER, CAMPAIGN SITE

 

Concept, Technical Lead & Development : relax, we are the good guys
Concept & Art Direction : IAMPELLE
matergymnasium.dk

Description:
Soren Rose, the man behind the Milk table and the founder of In2media has designed a new series of furniture called Gymnasium. The originals are made from real gym floors which gives them a graphic and very appealing look.

Our solution was to create an environment that takes you back to a simpler time in our lives when victories were measured on scoreboards and teamwork wasn´t just for meetings.


Awards:
Cannes Cyber Lion National Diploma,
FWA site of the day, Silver Creative Circle
Bronze Creative Circle
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LASSE PEDERSEN, CORPORATE SITE

 

Technical Lead & Development : relax, we are the good guys
Concept & Art Direction : IAMPELLE
Site : lassepedersen.biz

Description:
Showcase site for Stylist Lasse Pedersen

Awards:

FWA site of the day
Featured on Adobe newsletter
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COKE ZERO, INTERACTIVE

 

Technical 3D implementation : relax, we are the good guys
Agency : Wunderman

http://se.swat.cokezero.com/en_SE/swatyourself.html

Description:

Inspired by the TVC Wunderman wanted to develop a backstory of the Coke Zero SWAT team that comes to the poor guys rescue, where the user could be a part of the Swat Team themselves by uploading an image onto the 3d model and be a part of the interactive movie. 

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ADIDAS, CAMPAIGN SITE

 

 

Technical Lead & Development : Gin Lane

Video treatment : Gin Lane

Creative Direction & Design : IAMPELLE

See project: https://vimeo.com/36822129

Description:

The site showcases the Fall/Winter 2011 collection.